Alliance Bank named “Asia’s Most Customer Friendly Bank” and “Asia’s Best Online Banking” at the Financial Insights Innovation Awards 2014

28 February 2014

Alliance Bank was named “Asia’s Most Customer Friendly Bank” by the IDC Financial Insights. Receiving the award on behalf of the Bank is Sng Seow Wah, Group CEO of Alliance Bank (middle, left) and Steve Miller, Executive Vice President, Head of Business Banking, Alliance Bank (middle, right), accompanied by Philippe de Marcillac, Executive Vice President, International Business Units, IDC (extreme left) and Dr Raymond Kwong, CEO, Silverlake Axis (extreme right). 

Receiving the award for “Asia’s Best Online Banking” is Sng Seow Wah, Group CEO of Alliance Bank (middle, left) and Victor Khor, Executive Vice President, Head of Group Transaction & Alternate Banking, Alliance Bank (middle, right) flanked by Dr Raymond Kwong, CEO, Silverlake Axis (extreme left) and Philippe de Marcillac, Executive Vice President, International Business Units, IDC (extreme right).

Alliance Bank Malaysia Berhad (“Alliance Bank”) was named “Asia’s Most Customer Friendly Bank” and “Asia’s Best Online Banking” by the IDC Financial Insights at the 10th annual Financial Insights Innovation Award (FIIA) 2014 ceremony held at the Asian Financial Services (AFS) Congress in Singapore today.

Alliance Bank’s award submissions had distinguished itself from more than 70 of the most transformative IT projects undertaken by Asia/Pacific's leading FSIs over the past year. This year, there are 10 winners.

“Being named the recipient of these two awards re-affirms our belief that we are on the right track with our strategy on franchise building and channel management to ensure that we deliver superior customer experience. More importantly, it is a strong indication that the Alliance Bank brand continues to be relevant, competitive and innovative in its endeavours to be the “Best Customer Service Bank” in Malaysia,” said Sng Seow Wah, Group Chief Executive Officer of Alliance Bank.

Each year, IDC Financial Insights invites banks across Asia/Pacific to nominate initiatives that they believe warrant special recognition in the area of innovation to achieve business objectives. These initiatives are measured by the FIIA Assessment Panel against a rigorous set of matrices that looks at responsiveness to market needs, effectiveness of rollout, and market take-up and sustainability. The FIIA 2014 provides a clear indication of how the Asia/Pacific financial services industry leverages technology as a driver of innovation and competitive differentiation.

"Alliance Bank's recent venture into customer-centricity represents an exemplary convergence between business and technology, and proves that the bank's longstanding local leadership in SME banking is indeed a well-deserved one,” said Ho Sui-Jon, Associate Market Analyst, IDC Financial Insights.

In December 2013, Alliance Bank was ranked first in a banking industry’s customer satisfaction survey coordinated by the Association of Banks and undertaken by Malaysia Productivity Centre. The Bank was also recently recognised as the “Best SME Bank Malaysia 2013” by the UK-based Global Banking & Finance Review for “outstanding achievements in many areas of SME banking sector and by scoring well in the following categories: enhanced product/solution suite, innovative online banking and credit card solutions, geographical strategies, service excellence in SME Banking; and robust CRM system”.