Investment date: 12 June 2008 Shareholdings: 40% Headquarters: Abu Dhabi, UAE

A World of Opportunities...

Building on Fullerton Financial Holdings' unique business approach and its desire to cater to each customer's unique needs, an opportunity was recognized in the United Arab Emirates' (UAE) financial services sector. UAE ranks amongst the best performing economies of the world, enjoying rapid economic expansion underpinned by favourable macro-economic fundamentals arising from strong GDP and population growth. With the emergence of the UAE as a major regional hub with influence over a catchment of over 1.5 billion people in the neighbouring countries, this growing population is very diverse, and hence the financial needs tend to be very specific for different segments. Based on a detailed assessment of the market, FFH found that despite the existence of 46 banks in the UAE, large segments of the population still remain un–served or under–served.

Recognising the need for a financial institution which truly cares about its customers, and is available to serve all communities, FFH entered into a strategic partnership with Mubadala Investment Company PJSC, Waha Capital PJSC (formerly known as Oasis International Leasing Company PJSC), and A.A.Al Moosa Enterprises LLC, with 40% ownership by FFH. "Dunia Finance LLC" or "dunia", as it is more commonly known, was created. This was a significant event as it saw two of the largest government owned investment companies, Temasek of Singapore and Mubadala of Abu Dhabi come together as partners in their maiden financial services venture in the UAE.

dunia's strategy is to address the current gap that exists in terms of coverage and penetration of financial products and services, by building a customer–centric, relationship–based business model focused on serving the large un–served and under–served customer segments, in–line with the unique value proposition for each customer segment which was identified through market research. Dunia's aspiration is to be a complete financial solutions provider for its target customer segments across the UAE. Dunia will cater to the salaried mass market, mass affluent, affluent, self-employed mass market and the SME customer segments.

Today, dunia is known for its unique customer-centric business model which is technology assisted, work-flow automated, and Credit & Analytics enabled. As a company, dunia is knowledge oriented and futuristic in its outlook, focusing on new age technology and investing heavily to transform its technology capabilities through the introduction of leading-edge solutions, including mobility solutions and social media channels, which enables deeper customer insights and allows for rapid deployment of customised offerings. dunia focuses on offering holistic financial and service solutions to customers and enhances customer value through product and service excellence. dunia has achieved many awards in recognition of its strong leadership and various achievements. The company seeks growth through deepening of existing segments, expansion to new customer segments, new product offerings as well as geographic expansion.

What does dunia mean?

dunia means the world in many languages - Arabic, Urdu, Hindi, Malaysian, Bengali, Turkish, Indonesian, Tagalog, Hausa, Swahili, Punjabi and Pashto.

We are named dunia because we want to mean 'the world' to someone. We believe we can change the way people see life, and put a smile on someone's face.


Financial & Operating Highlights

S$m, y/e 31 December 2018 2017 2016 2015
 Branches 15 19 19 19
 Employees 900 2,335 2,022 1,750
 Total Assets 586 817 879 840
 Shareholders Equity 18 234 282 279
 Net Income (100) (23) 28 81
 ROE % (79.0) (8.8) 9.8 32.2

Further information can be found at the website


Mr Chris de Bruin

Chief Executive Officer

Chris de Bruin is the Chief Executive Officer of dunia. Chris has over 20 years of experience in financial services, including a number of senior roles at Standard Chartered Bank. Prior to joining dunia, Chris was the President of Zafin, where he was responsible for the company’s technology, engineering, product development, digital ecosystem and investments in new technologies. Prior to this, Chris was the Global Head of Retail Products & Digital at Standard Chartered Bank, based in Singapore. Through his career at Standard Chartered Bank spanning over 13 years, Chris held several leadership positions including Global Head Distribution, Regional Head Consumer Banking – Korea & Japan, Group Head of Private Banking and Head of Consumer Banking for UAE. Prior to joining Standard Chartered Bank, Chris was part of the founding team at 20twenty Financial Services where he was the Chief Strategist.

Chris was an Associate Principal at McKinsey & Company and has an MBA from the University of Cape Town.