Banking Made Personal

Alliance Financial Group is a dynamic, integrated financial services group offering end-to-end financing solutions through its consumer banking, commercial banking, wholesale banking, Islamic banking, investment banking and stock broking businesses as well as unit trust and asset management by providing products and services that are suited for every customer at every stage of their life. 

The Group has five decades of proud history in contributing to the financial community in Malaysia with its innovative and entrepreneurial business spirit. Today, the Group is involved in the provision of financial services through its principal subsidiaries, Alliance Bank Malaysia Berhad, Alliance Investment Bank Berhad, Alliance Investment Management Berhad and Alliance Islamic Bank Berhad. It provides easy access throughout the country by serving its broad base of customers via multi-pronged delivery channels which include retail branches, Alliance Personal Concept Stores, Alliance Rakan branches, Privilege Banking Centres, Hire Purchase hubs, Business Centres, Investment Bank branches, direct marketing offices and unit trust agent offices located nationwide in a mix of rural and urban areas.

The Group's aspiration is to be Malaysia's premier integrated financial services group delivering the best customer experience and creating long-term shareholder value. Strategic alliances, enhanced group synergy, excellent technology and human capital will be the key to creating long-term value for all stakeholders.

www.alliancegroup.com.my

Financial & Operating Highlights

Fullerton Financial Holdings acquired a minority stake in Alliance Financial Group in March 2005. Since then, the financial performance of the group has grown from strength to strength.

Year ending 31 March	2009	2010	2011
Number of Branches	89	90	90
Number of Employees	4,771	4,382	4,319
Total Assets (RM billions)	31,846	31,664	36,072
Shareholders Equity (RM billions)	2,762	2,947	3,352
Net Income (RM millions)	229	302	409
ROE (%)	8.6	10.5	13.0

Recent awards for Alliance Bank include:

Alliance Bank Malaysia Berhad (ABMB) was honoured with two other regional awards: Best Enterprise Transformation Award 2008 and Best Data & Analytics Project Award 2008 at The Asian Banker IT Implementation Awards 2009. Alliance Bank beat over 100 entries across the region to win the Innovation in Enterprise Transformation Award in the recent Financial Insights Innovation Awards (FIIA) 2009. This is a notable achievement of the Bank's continuous effort in staying competitive and relevant in the industry. In recognition for its use of technology to enhance its service as banking and finance provider, Alliance Bank Malaysia Berhad was awarded the Technology Business Review ASEAN Awards 2008 for Excellence in the Banking and Finance Sector.