Humse kariye dil ki baat
Come express your aspirations to us and we will help you fulfill them

Fullerton India undertook an unique mission for itself in the Indian financial industry, to serve the large underserved mass market in India. It aimed to foster sustainable development of the people who constituted the target mass market in India, comprising micro-entrepreneurs, self-employed and the salaried. It is believed that this segment forms the backbone of the Indian economy and can contribute significantly to the growth of the economy

The company tries to recognize the potential of every small enterprise and small salary earner and help them grow and make their growth sustainable. Inspired by our vision "We care and make a difference to the lives and future of our customers", Fullerton India believes, that it can make a difference and have a positive impact on the future of people in this segment. Fullerton India's Parivaar branches target the salaried mass market and Vyapaar branches target the commercial mass market.

These segments in the urban mass market were hitherto grossly under-served. No organized financial institution catered to their financial requirements. They had little or no access to banking services and most of them had not dealt with a financial institution before. Fullerton India found this market to have a large untapped potential and set up several pilot branches to test its uniquely designed business model.

Fullerton India's business model is community oriented, branch centric and endeavors to build enduring relationships with customers. Fullerton India successfully established over 775 branches across the country with over 14,000 of its own employees. It has already achieved a sustainable customer acquisition rate of 50,000 customers a month.

By the end of 2008 Fullerton India's plans are to grow to a network of over 850 branches and reach an annual acquisition rate of 1 million customers. Fullerton India is also testing a viable business model for the rural market which has the potential to grow its operations three-fold.

Fullerton India's aim is to become the preferred financial partner to its customers in the mass market and already markets loans and insurance products to them. Fullerton India's tag line in Hindi is "Humse kariye dil ki baat" which means "come express your aspirations to us and we will help you fulfill them."

www.fullertonindia.com

Mr Shantanu Mitra

Chief Executive Officer