A world of opportunities…

Building on Fullerton Financial Holdings' unique business approach and its desire to cater to each customer's unique needs, an opportunity was recognized in the United Arab Emirates' (UAE) financial services sector. UAE ranks amongst the best performing economies of the world, enjoying rapid economic expansion underpinned by favourable macro-economic fundamentals arising from strong GDP and population growth. With the emergence of the UAE as a major regional hub with influence over a catchment of over 1.5 billion people in the neighbouring countries, this growing population is very diverse, and hence the financial needs tend to be very specific for different segments. Based on a detailed assessment of the market, FFH found that despite the existence of 46 banks in the UAE, large segments of the population still remain un–served or under–served.

Recognising the need for a financial institution which truly cares about its customers, and is available to serve all communities, FFH entered into a strategic partnership with Mubadala Investment Company PJSC, Waha Capital PJSC (formerly known as Oasis International Leasing Company PJSC), and A.A.Al Moosa Enterprises LLC, with 40% ownership by FFH. "Dunia Finance LLC" or "Dunia", as it is more commonly known, was created.

This is a significant event as it sees two of the largest government owned investment companies, Temasek of Singapore and Mubadala of Abu Dhabi come together as partners in their maiden financial services venture in the UAE.

Dunia's strategy is to address the current gap that exists in terms of coverage and penetration of financial products and services, by building a customer–centric, relationship–based business model focused on serving the large un–served and under–served customer segments, in–line with the unique value proposition for each customer segment which was identified through market research. Dunia's aspiration is to be a complete financial solutions provider for its target customer segments across the UAE. Dunia will cater to the salaried mass market, mass affluent, affluent, self employed mass market and the SME customer segments.

Our Unique Value Proposition for each segment

Dunia caters to the mass affluent and affluent customer segments. We want to provide a wide range of customized financial solutions through superior products, service and relationship experience based on respect, with easy access through an empowered Relationship Manager, alternative access channels for convenience and speed, to provide for better life-style and future for self and family – back home / internationally.

Dunia Trade caters to the self-employed mass market segment. We want to be a caring community-based financial services provider designed specifically to serve the un-banked or under-served lower income self-employed, through a superior relationship experience, empathy and respect, with convenient, fast and easy access to credit for their business or personal needs, to help them grow their businesses and provide for a better future for self and family.

Dunai Money caters to the salaried mass market segment. We aim to offer a community-based, superior service and relationship experience based on empathy and respect, while delivering customers with easy credit, simple savings and remittance products, to meet their simple financial needs, in order to help them provide for a better future for self and family – back home.

More about our shareholders

Mubadala Development Company PJSC

Mubadala Development Company is a wholly owned investment vehicle of the Government of the Emirate of Abu Dhabi, in the UAE. Its mission is to lead in the development of Abu Dhabi's economy and its people by investing globally in profitable, strategic, commercial and industrial ventures.

Waha Capital PJSC

Al Waha Capital PJSC (formerly known as Oasis International Leasing Company PJSC) is a holding company engaged in owning, selling, leasing and investing in various types of fixed and movable assets worldwide. The company has an enhanced focus on the aviation sector, and seeks to provide a catalyst for the expansion of the financial services sector.

A.A.Al Moosa Enterprises LLC

The Al Moosa Group is one of the leading and prominent business groups in the UAE. Arenco Architectural & Engineering Consultants has its corporate headquarters in Dubai with branches in London and Houston. They have executed more than 1,700 projects since its inception.

More about Dunia

What does Dunia mean?

Dunia means the world in many languages - Arabic, Urdu, Hindi, Malaysian, Bengali, Turkish, Indonesian, Tagalog, Hausa, Swahili, Punjabi and Pashto.

We are named Dunia because we want to mean 'the world' to someone. We believe we can change the way people see life, and put a smile on someone's face.

www.dunia.ae