Portfolio Companies

Building on Fullerton Financial Holdings' unique business approach and its desire to cater to each customer's unique needs, an opportunity was recognized in the United Arab Emirates' (UAE) financial services sector. Recognising the need for a financial institution that can serve large segments of the UAE population that still remain un–served or under–served, FFH entered into a strategic partnership with Mubadala Investment Company PJSC, Waha Capital PJSC (formerly known as Oasis International Leasing Company PJSC), and A.A.Al Moosa Enterprises LLC, with 40% ownership by FFH. Deem Finance LLC (formerly known as Dunia Finance) was created. This was a significant event as it saw two of the largest government owned investment companies, Temasek of Singapore and Mubadala of Abu Dhabi come together as partners in their maiden financial services venture in the UAE.

Today, Deem Finance LLC (Deem), a digitally-led financial services provider in the United Arab Emirates, enables its customers to access a range of financial solutions that are affordable, highly competitive and geared towards supporting their needs during every milestone of their lives.

Deem provides financial support to individuals through a portfolio of loans and credit cards, as well as corporate deposits. Deem is oriented to expanding its product offering according to evolving consumer needs and regulatory frameworks, aiming at powering consumers’ upward mobility and at supporting their financial journey.

While primarily utilizing digital platforms for sales and service, Deem also offers outlets which are different from traditional branches, and where customers can engage with Deem representatives in a unique, open-space environment. In all channels customers can get a pre-approval for a Deem personal loan or credit card within seconds.

Further information can be found at the website www.deem.io

Mr Chris de Bruin
Chief Executive Officer

In Chris’ world, there’s no job too big or too small that doesn’t deserve attention to detail. A doer at heart, he is tireless when it comes to getting things done. It’s this galvanising attitude coupled with a no-nonsense approach to business that drives Deem forward. With over 20 years of experience in financial services, in diverse roles that required different skill sets, Chris is finely attuned to the push and pull of the industry. Chris’ previous role before joining Deem was President of Zafin, where he was responsible for the company’s technology, engineering, product development, digital ecosystem and investments in new technologies. Prior to this, Chris was Global Head of Retail Products & Digital, Standard Chartered Bank, Singapore. During his 13-year career at the bank, Chris held several leadership positions including Global Head Distribution, Regional Head Consumer Banking, Korea & Japan, and Group Head of Private Banking and Head of Consumer Banking for the UAE. Before joining Standard Chartered Bank, Chris was part of the founding team at 20twenty Financial Services where he was Chief Strategist. He also was an Associate Principal at McKinsey & Company.