Current Investments

Alliance Bank Malaysia Berhad (Alliance Bank) was incorporated in Malaysia on 3 August 1982 under the name of Malaysian French Bank Berhad. In 1996, it assumed the name of Multi-Purpose Bank Berhad. Following the successful merger of seven financial institutions in January 2001, the Bank assumed its present name.

On 26 September 2017, the Bank was listed on the Official List of the Main Market of Bursa Malaysia Securities Berhad by assuming the listing status of its holding company, Alliance Financial Group Berhad upon the completion of a corporate re-organisation exercise.

Today, Alliance Bank and its two principal subsidiaries, Alliance Investment Bank Berhad and Alliance Islamic Bank Berhad, is a dynamic, integrated financial services group offering banking and financial solutions through its consumer banking, SME banking, corporate and commercial banking, Islamic banking, investment banking, and stockbroking businesses.

The Bank provides fast, simple and responsive services that meet the needs of its customers via multi-pronged delivery channels which include retail branches, Privilege Banking Centres, Business Centres, and Investment Bank branches located nationwide, as well as mobile and Internet banking.

Mr Kellee Kam
Group Chief Executive Officer

Mr Kellee Kam joined Alliance Bank as Group Chief Executive Officer on 1 September 2022.

Kellee brings with him over 23 years of experience in the financial services industry. He most recently served as an independent director of Bank of America Malaysia Berhad since October 2016, and was appointed its Chairman in June 2021.

Prior to his stint at the Bank of America, Kellee was with the RHB Banking Group for over 13 years and served as its Group Managing Director from 2011 to 2015. He also held multiple senior roles within the RHB Banking Group including Group Chief Financial Officer and Head of Group Strategy.

As Alliance Bank’s Group Chief Executive Officer, Kellee is responsible for the development and implementation of the Group’s strategies, objectives and policies with a focus on meeting its commitments to its stakeholders. Together with the Board of Directors, Kellee will continue to promote a sound corporate culture that reinforces ethical, prudent and professional behaviour.

Kellee graduated with an LLB (Hons) from the Manchester Metropolitan University in the United Kingdom. He also holds a Master in Business Administration from Richmond, the American International University in London, and a Master of Arts in South East Asian Business World from the School of Oriental and African Studies of the University of London.

Awards & Recognition

Alliance Bank Malaysia Berhad continues to be acknowledged by its peers for outstanding contribution, as well as creative and innovative financial solutions, to the Malaysian community. In recent years, it has received the following awards and recognition:

  • 2019 “Financial Inclusion Initiative of the Year – Malaysia”
    award at the Asian Banking & Finance Retail Banking Awards 2019
  • 2019 “Best Digital Transformation Initiative – Banking Sector – Malaysia 2019”
    at the Global Business Outlook Awards 2019
  • 2019 “Best SME Bank – Malaysia 2019”
    at the Global Business Outlook Awards 2019
  • 2019 “Best Digital Banking Initiative” (Winner)
    at the RBI Asia Trailblazer 2019
  • 2019 “Best App for Customer Experience” (Highly Commended)
    at the RBI Asia Trailblazer 2019
  • 2019 “Best Customer Centric Online Banking Malaysia 2019”
    at the Global Banking & Finance Review 2019
  • 2019 “2018 Data Integrity Award – Regional Compliance”
    by Mastercard International
  • 2018 “Outstanding Client On-Boarding & Account Opening” (Winner)
    at the Global Retail Banking Innovation Awards 2018
  • 2018 “Outstanding Financial Inclusion Initiative” (Highly Acclaimed)
    at the Global Retail Banking Innovation Awards 2018
  • 2018 “Best Digital Experience” (Gold)
    at the Customer Experience Asia Excellence Awards 2018
  • 2018 “Best Omni-Channel Experience” (Gold)
    at the Customer Experience Asia Excellence Awards 2018
  • 2018 “Financial Inclusion Initiative of the Year – Malaysia”
    at the Asian Banking & Finance Retail Banking Awards 2018
  • 2018 “The Best Digital Sales Initiative, Application or Programme”
    at The Asian Banker’s International Excellence in Retail Financial Services Programme 2018
  • 2018 “Excellence in Service Innovation”
    at the Retail Banker International Asia Trailblazer Awards 2018
  • 2018 “Excellence in Business Model Innovation”
    at the Retail Banker International Asia Trailblazer Awards 2018
  • 2018 “Excellence in Mobile Banking – Customization” (Highly Commended)
    at the Retail Banker International Asia Trailblazer Awards 2018
  • 2018 “Best Multi-Channel Offering” (Highly Commended)
    at the Retail Banker International Asia Trailblazer Awards 2018
  • 2018 “Digital Transformation (DX) Leader in Omni-Experience Innovation” (Malaysia)
    at the IDC DX Awards 2017
  • 2018 “Best Financial Education & Awareness”
    at the Bank Negara Malaysia’s Karnival Kewangan Kuching 2017
  • 2018 “Best Financial Education & Awareness”
    at the Bank Negara Malaysia’s Karnival Kewangan Sabah 2017
  • 2017 “Building Trust Award 2017” (Finalist)
    at the PwC Building Trust Awards 2017
  • 2017 “Best Graduate Employment Scheme – Retail Banking”
    at the Retail Banker International Asia Trailblazer Awards 2017
  • 2017 “Excellence in Business Model Innovation” (Highly Commended)
    at the Retail Banker International Asia Trailblazer Awards 2017
  • 2017 “Excellence in Leadership Development” (Finalist)
    at the Human Resource Excellence Award 2017 (Malaysia)